By: Jim Thomas Jim Thomas’ Fitness Management & Consulting We seem to be getting more inquiries about expansion and getting into the health club business than at any time in the last couple years. Is it time to expand your health club? Certainly no one is in the health club business to fail and most… Continue reading Is It Time To Expand Your Health Club
Year: 2012
The Importance of Lead Capture
By: Erin Dalzell Vice President of Sales, InTouch I was chatting with a friend about his business and I asked him why he used Facebook so much even though he didn’t like it. His answer hit me hard, “Because that’s where my customers are.” Are you where your customers are? Most of your potential customers… Continue reading The Importance of Lead Capture
How to Collect More Money
By: Tyler Rice Chief Operating Officer at Aldous & Associates, PLLC As a club owner, you can anticipate anywhere from 5% to 25% of your term and month-to-month contracts going past due. At the 90 day delinquency mark, the account is marked Returned For Collection (RFC) by ABC. These accounts still owe their money, but… Continue reading How to Collect More Money
Health Club Billing Is About More Than The Bottom-Line
It’s an industry wide concern. Non-payment of member dues is something nearly every health club, large or small, faces at some time. Beyond impacting your club’s bottom-line, delinquencies are also probably the biggest obstacle to a harmonious relationship with club members. No matter what size the club, the delicate challenge of maintaining a positive connection… Continue reading Health Club Billing Is About More Than The Bottom-Line
The Skinny On Facebook Ads for Fitness Clubs
Scattered throughout cities everywhere, small health clubs are trying to find ways to gain members amidst greater competition. These fitness centers (perhaps your gym is one of them) may be small – but they offer a big range of amenities for the right audience – and they are looking for just as big of a… Continue reading The Skinny On Facebook Ads for Fitness Clubs
5 Critical Questions To Ask When Selecting Health Club Software
As the health club industry continues to improve along with the economy, the challenges of club management will no doubt keep pace. And member retention and recruitment are just the tip of the iceberg. The most competitive health clubs need sophisticated solutions to keep them ahead – and in part – that comes from implementing… Continue reading 5 Critical Questions To Ask When Selecting Health Club Software
Health Club Software Provider Teams with Anytime Fitness
FOR IMMEDIATE RELEASE Donations Provide Opportunities for At-Risk Children in Oklahoma City June 19, 2012 – Viewers of ABC’s “Secret Millionaire” Sunday night were undoubtedly moved as they watched the co-founders of Anytime Fitness pour their hearts out, and open up their wallets, after learning about economic and other challenges faced by countless children in… Continue reading Health Club Software Provider Teams with Anytime Fitness
Achieve Club Membership Retention Without Lower Rates
“Buy one membership, get the second half off with our summer family plan.” “One month free with a three month membership!” “50% off all summer membership dues!” Health clubs can come to dread the summer months, a time when memberships slide as social calendars fill, vacations commence or outside exercise beckons. An understandably common advertising… Continue reading Achieve Club Membership Retention Without Lower Rates
Member Outreach Means Health Club Membership Retention
It’s much easier – and much more inexpensive – to keep current members coming back to your health club than it is to recruit new ones. Everyone at ABC Financial, and each of us that contribute to this blog, are aware of this basic membership retention truth. We are also aware of how frightening it… Continue reading Member Outreach Means Health Club Membership Retention
