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Health Club Billing Is About More Than The Bottom-Line

It’s an industry wide concern. Non-payment of member dues is something nearly every health club, large or small, faces at some time. Beyond impacting your club’s bottom-line, delinquencies are also probably the biggest obstacle to a harmonious relationship with club members. No matter what size the club, the delicate challenge of maintaining a positive connection… Continue reading Health Club Billing Is About More Than The Bottom-Line

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The Skinny On Facebook Ads for Fitness Clubs

Scattered throughout cities everywhere, small health clubs are trying to find ways to gain members amidst greater competition.  These fitness centers (perhaps your gym is one of them) may be small – but they offer a big range of amenities for the right audience – and they are looking for just as big of a… Continue reading The Skinny On Facebook Ads for Fitness Clubs

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5 Critical Questions To Ask When Selecting Health Club Software

As the health club industry continues to improve along with the economy, the challenges of club management will no doubt keep pace. And member retention and recruitment are just the tip of the iceberg. The most competitive health clubs need sophisticated solutions to keep them ahead – and in part – that comes from implementing… Continue reading 5 Critical Questions To Ask When Selecting Health Club Software

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Health Club Software Provider Teams with Anytime Fitness

FOR IMMEDIATE RELEASE Donations Provide Opportunities for At-Risk Children in Oklahoma City June 19, 2012 – Viewers of ABC’s “Secret Millionaire” Sunday night were undoubtedly moved as they watched the co-founders of Anytime Fitness pour their hearts out, and open up their wallets, after learning about economic and other challenges faced by countless children in… Continue reading Health Club Software Provider Teams with Anytime Fitness

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Achieve Club Membership Retention Without Lower Rates

“Buy one membership, get the second half off with our summer family plan.” “One month free with a three month membership!” “50% off all summer membership dues!” Health clubs can come to dread the summer months, a time when memberships slide as social calendars fill, vacations commence or outside exercise beckons. An understandably common advertising… Continue reading Achieve Club Membership Retention Without Lower Rates

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Member Outreach Means Health Club Membership Retention

It’s much easier – and much more inexpensive – to keep current members coming back to your health club than it is to recruit new ones. Everyone at ABC Financial, and each of us that contribute to this blog, are aware of this basic membership retention truth. We are also aware of how frightening it… Continue reading Member Outreach Means Health Club Membership Retention

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5 Health Club Programs Built For Summer Membership Retention

What is it that causes health club membership retention rates to dip in the summer – higher dues, fewer programs offered – or just that general summer feeling? Unfortunately, there’s not much we can do to combat the latter. Price and programs, on the other hand, is a different story. In an earlier post, I… Continue reading 5 Health Club Programs Built For Summer Membership Retention

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Lee Bates

Lee Bates has been a member of the ABC Financial family since April 2010. He has served as a Care Center Supervisor, Operations Manager in Professional Services and currently as the Data Operations Manager. He is a war veteran and has experience in the telecommunications industry with an emphasis in marketing and product placement. Lee… Continue reading Lee Bates

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Does Your Health Club Show the Warning Signs of Trouble

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting I was speaking with a health club owner recently. He was thinking of making a change in club management. In meeting with him, he mentioned that sales had stalled, expenses were going up and there seemed to be some complacency in key positions. Of course, one… Continue reading Does Your Health Club Show the Warning Signs of Trouble